Google has grown to one of the biggest companies in the world based upon one thing: advertising revenue. It’s the main revenue source of a blossoming technology company because, simply put, it works.
Pay Per Click is a process of buying advertising space on search engines for relevant key terms. (You commonly see these ads listed on the top of the search engine result pages before getting down to the normal organic listings)
To have your ad displayed on these pages, you must complete a bidding process. The higher the bid, the higher your placement (and the more visible your ad becomes). The beautiful thing about this process is that it can be customized and fine tuned in such a way that has never before been seen in advertising.
You can customize an ad by anything: the time of day,the device that is being used and importantly, the location of the search. While the potential is easy to see, many business owners simply do not have the time to devote to the management, testing and deploying of these ads and bids.
If left unattended, these ads can rise in cost exponentially as you begin to outbid yourself by tremendous numbers.
We know the ins and outs of Pay Per Click campaigns and work together with you to find high converting traffic at low costs.