E-mail newsletters are a great way to stay in contact with your clients. There is not printing costand there is no postage cost. Also, e-mail is a great way to reach people.
It is well-known that newsletters should contain approximately 80% information and 20% offers. This presents a challenge for some businesses. A business owner might not know what to write about or what will catch the eye of a consumer. Searchlight Internet Marketing will write content for you if you cannot or you do not have the time to. The content will be informational and uniquely tailored to the products you offer or sell. A newsletter article can be a “how-to” or it can be the latest information about a new device. Whatever your needs are, we can design a newsletter to your and your customer’s satisfaction.
At Searchlight Internet Marketing, we know that details matter. That is why we will create a template that is branded to your Website. For example, we will use the same color scheme as your website and logo. Our firm will also add a social sharing bar to your newsletter. That is, we will include buttons for people to click to share your website address, newsletter or blog post on a social media network.
Everyone wants their newsletter to be valuable. We want your customers to open your newsletter as soon as they receive it in their inbox. That is one reason why an offer is important. To come up with an offer, ask yourself if you offer free consultations, can read a client’s will for free up to a certain number of pages or give away a free scoop of ice cream to those who bring in a coupon from your newsletter. Searchlight Internet Marketing is here to help you get new customers and retain old ones through e-mail marketing.