Category Archives: Search News

Understanding the logic of Google’s “Mobilegeddon”

Understanding the logic of Google’s “Mobilegeddon”

On April 21, Google released a new algorithm update. While this has been covered extensively in the media, it is not news to me many; hints were released by Google months ago. An algorithm contain the rules Google’s computers use to determine which results show up and in what order when someone searches for aContinue Reading

Owning your brand or your name on Google

The title of this blog is a slight misnomer: you own very few things in Google’s eyes. Google rolls out small algorithm changes every day. These may only affect certain industries or certain businesses based on size. No one is ever sure of exactly what these changes are, and, according to the Financial Times, evenContinue Reading

Google Authorship: Nothing lasts forever

Google Authorship: Nothing lasts forever

What was Google Authorship? Google Authorship allowed people to designate themselves as an author of an article on their website using a short piece of code and a Google+ personal profile. This would allow that author to show up in search results with his or her photo and byline (name and link to Google+ profile)Continue Reading

The power of mobile local search for local businesses

The power of mobile local search for local businesses

There have been a number of very convincing studies regarding local mobile search. Local mobile search is when one searches for a business in a specific neighborhood on a mobile device, such as a smartphone. The neighborhood may be a city, zip code, a neighborhood in a city, town or even an entire state. Often,Continue Reading

Optimizing your autoresponder

Optimizing your autoresponder

What is an autoresponder? When you are trying to sell a service online, you must gain a user’s trust and confidence before the sale. You also cannot let a potential customer forget about you. That is exactly what autoresopnders are for. If you design an effective landing page, which delivers a whitepaper by email, thenContinue Reading

Using the 4 U’s: How to start writing titles they’ll all click on

Using the 4 U’s: How to start writing titles they’ll all click on

What are the “Four U’s” anyway? Entrepreneur Michael Masterson came up with an easy-to-remember, powerful web copy strategy, according to a Yahoo! Small Business Advisor article. This strategy is to utilize the “Four U’s.” They are meant to engage people. Everyone wants people to open their email, to read their blog post, to visit theirContinue Reading

What Google Maps Explore means for local businesses

What Google Maps Explore means for local businesses

Let’s say you’re on a business trip in a city you’ve never been in. You took the red-eye flight and your sitting, nearly asleep, in your hotel room, craving a good cup of coffee and some pancakes before your meeting starts. Let’s say you’re on vacation and you’re traversing a new city and need aContinue Reading

Use Dynamic Number Insertion and keep Name, Address and Phone Number info accurate if you use call tracking

Use Dynamic Number Insertion and keep Name, Address and Phone Number info accurate if you use call tracking

A recent whitepaper (PDF) by a call tracking company, Log My Calls, attempted to explain how call tracking is not bad for Search Engine Optimization (SEO) efforts. The whitepaper seemed to have two main takeaways (i) use call tracking the “right” way to maintain name, address and phone number accuracy (NAP) and (ii) be sureContinue Reading

A few problems with separate mobile sites and ways to improve them

A few problems with separate mobile sites and ways to improve them

Not all mobile websites are executed correctly and one should make sure that his or her web developer will create one optimized site for your business. Blogger and web developer Tom Elliott writes that Google has recommended that web developers create responsive sites as opposed to a mobile site that is separate from its desktopContinue Reading

A Twitter post seen as offensive can change a marketing strategy

A Twitter post seen as offensive can change a marketing strategy

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