Category Archives: Search Engine Optimization (SEO)

Understanding the logic of Google’s “Mobilegeddon”

Understanding the logic of Google’s “Mobilegeddon”

On April 21, Google released a new algorithm update. While this has been covered extensively in the media, it is not news to me many; hints were released by Google months ago. An algorithm contain the rules Google’s computers use to determine which results show up and in what order when someone searches for aContinue Reading

Owning your brand or your name on Google

The title of this blog is a slight misnomer: you own very few things in Google’s eyes. Google rolls out small algorithm changes every day. These may only affect certain industries or certain businesses based on size. No one is ever sure of exactly what these changes are, and, according to the Financial Times, evenContinue Reading

Google Authorship: Nothing lasts forever

Google Authorship: Nothing lasts forever

What was Google Authorship? Google Authorship allowed people to designate themselves as an author of an article on their website using a short piece of code and a Google+ personal profile. This would allow that author to show up in search results with his or her photo and byline (name and link to Google+ profile)Continue Reading

The power of mobile local search for local businesses

The power of mobile local search for local businesses

There have been a number of very convincing studies regarding local mobile search. Local mobile search is when one searches for a business in a specific neighborhood on a mobile device, such as a smartphone. The neighborhood may be a city, zip code, a neighborhood in a city, town or even an entire state. Often,Continue Reading

Use Dynamic Number Insertion and keep Name, Address and Phone Number info accurate if you use call tracking

Use Dynamic Number Insertion and keep Name, Address and Phone Number info accurate if you use call tracking

A recent whitepaper (PDF) by a call tracking company, Log My Calls, attempted to explain how call tracking is not bad for Search Engine Optimization (SEO) efforts. The whitepaper seemed to have two main takeaways (i) use call tracking the “right” way to maintain name, address and phone number accuracy (NAP) and (ii) be sureContinue Reading

A few problems with separate mobile sites and ways to improve them

A few problems with separate mobile sites and ways to improve them

Not all mobile websites are executed correctly and one should make sure that his or her web developer will create one optimized site for your business. Blogger and web developer Tom Elliott writes that Google has recommended that web developers create responsive sites as opposed to a mobile site that is separate from its desktopContinue Reading

It’s a mistake to host videos on your own

It’s a mistake to host videos on your own

YouTube and Vimeo are two popular video hosting and sharing services. It makes sense to use one of them to host video content for your website. It is easy to embed the video onto your website and also very reliable. Google, which owns YouTube, promises an extremely high uptime for its services. Let your videosContinue Reading

Using Schema markup

Using Schema markup

A previous blog discussed the purpose of using Schema markup in describing exactly what is on the page. Schema markup is found in the HTML of a page, inside <div> tags and, furthermore, they are found inside <span> tags. Each “thing” you want to be coded and specified by official Schema markup is an itemContinue Reading

What is Schema markup?

What is Schema markup?

HTML code and Schema A schema is an html tag that specifies a specific piece of information. To understand what a schema is, you need to understand the point of html. Html displays information on a webpage. A search engine can crawl and index this html code to try and learn about what is displayedContinue Reading

Why icon fonts speed up page load times

Why icon fonts speed up page load times

Today, websites employ more and more icons. For example, the envelope icon means, “click here to send an email.” The bird icon relates to Twitter. Usually, when one clicks on a pin icon, a map will pop up. Icons on websites These icons may be taxing to servers, networks and computers alike. That is dueContinue Reading

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