Category Archives: Pay Per Click (PPC)

Understanding the logic of Google’s “Mobilegeddon”

Understanding the logic of Google’s “Mobilegeddon”

On April 21, Google released a new algorithm update. While this has been covered extensively in the media, it is not news to me many; hints were released by Google months ago. An algorithm contain the rules Google’s computers use to determine which results show up and in what order when someone searches for aContinue Reading

Google to encrypt searches, except for ads

Google to encrypt searches, except for ads

Google’s expanded encryption Over the past few months, Google has been encrypting more and more of its search traffic. Google users who are signed in communicate with Google’s servers in an encrypted manner and in some browsers search traffic is encrypted if the user enters the search terms into the browser search bar. Soon, GoogleContinue Reading

What is a Google Social Annotation?

What is a Google Social Annotation?

A social annotation is an extra line of text on a Google Pay Per Click advertisement. This annotation states the number of users that follow a company on the Google+ network. The best way to understand a social annotation is to see one. If someone is looking for information about a car and searches GoogleContinue Reading

Estimating the cost per client using pay per click

Estimating the cost per client using pay per click

Pay per click (PPC) ads, as part of search engine management (SEM) can be an effective way of advertising on search engines. On Google, if someone runs a PPC campaign, their website and a short text will be displayed on the top of the search results or to the right of the search results whenContinue Reading

Get A Free Site Analysis.

Let us take a look at your site or listen to your site idea and we'll give you tips and strategies to make it better. 

Or learn more about our services and contact us.

[gravityform id=1 title=false description=false]
Back to top