Category Archives: Local Search & Maps

The power of mobile local search for local businesses

The power of mobile local search for local businesses

There have been a number of very convincing studies regarding local mobile search. Local mobile search is when one searches for a business in a specific neighborhood on a mobile device, such as a smartphone. The neighborhood may be a city, zip code, a neighborhood in a city, town or even an entire state. Often,Continue Reading

What Google Maps Explore means for local businesses

What Google Maps Explore means for local businesses

Let’s say you’re on a business trip in a city you’ve never been in. You took the red-eye flight and your sitting, nearly asleep, in your hotel room, craving a good cup of coffee and some pancakes before your meeting starts. Let’s say you’re on vacation and you’re traversing a new city and need aContinue Reading

Use Dynamic Number Insertion and keep Name, Address and Phone Number info accurate if you use call tracking

Use Dynamic Number Insertion and keep Name, Address and Phone Number info accurate if you use call tracking

A recent whitepaper (PDF) by a call tracking company, Log My Calls, attempted to explain how call tracking is not bad for Search Engine Optimization (SEO) efforts. The whitepaper seemed to have two main takeaways (i) use call tracking the “right” way to maintain name, address and phone number accuracy (NAP) and (ii) be sureContinue Reading

Why reviews matter for service businesses

Why reviews matter for service businesses

Product reviews When shopping online, there is not a live salesperson that can walk you through the features of each product. You cannot touch the product. Let’s say you were shopping for space heaters. If you were searching on a website for space heaters, you would be able to read the merchants description of theContinue Reading

Using Schema markup

Using Schema markup

A previous blog discussed the purpose of using Schema markup in describing exactly what is on the page. Schema markup is found in the HTML of a page, inside <div> tags and, furthermore, they are found inside <span> tags. Each “thing” you want to be coded and specified by official Schema markup is an itemContinue Reading

Changes in Yelp ratings and reviews make a difference for restaurants

Changes in Yelp ratings and reviews make a difference for restaurants

Yelp.com is a popular website where users can write reviews of local business establishments. Yelp was founded in 2004 according to Harvard Business School professor Michael Luca, who wrote the working paper, Reviews, Reputation, and Revenue: The Case of Yelp.com. This paper looks at the effect of Yelp ratings on Seattle, Washington restaurant revenue usingContinue Reading

Infographic: Google+ On the RIse

Infographic: Google+ On the RIse

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Why an online presence matters for lawyers

Why an online presence matters for lawyers

There is compelling statistical evidence that a strong online presence is worthwhile for attorneys. The evidence reinforces the fact that a Website with a solid Search Engine Optimization (SEO) campaign is a very viable way to attract new clients. The evidence (PDF) comes from a survey, conducted by the Research Intelligence Group (TRiG) in 2012.Continue Reading

Local listings: Claiming and correcting

Local listings: Claiming and correcting

Businesses are listed on an online local directory. For example, yp.com, also yellowpages.com, displays short profiles for businesses. These profiles include photos, phone numbers, addresses, Website links and other basic information. There are other sites that offer free online profiles. In fact, there are many of these sites. But, when these sites automatically post aContinue Reading

The online attorney search

The online attorney search

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