Category Archives: E-mail Marketing

Optimizing your autoresponder

Optimizing your autoresponder

What is an autoresponder? When you are trying to sell a service online, you must gain a user’s trust and confidence before the sale. You also cannot let a potential customer forget about you. That is exactly what autoresopnders are for. If you design an effective landing page, which delivers a whitepaper by email, thenContinue Reading

Can I send that? The 7 biggest provisions in the CAN-SPAM Act

Can I send that? The 7 biggest provisions in the CAN-SPAM Act

We all receive commercial emails. Some are order confirmations while others are newsletters or deals. Some we read and others we quickly unsubscribe from. The CAN-SPAM act governs commercial emails in the United States. Canada has a similar law going into effect soon. As an online marketing agency, we feel that it is important toContinue Reading

Why you should send an email newsletter

Why you should send an email newsletter

In 2012, Radicati, a technology market research firm, estimated that there would be over 3.8 billion email accounts worldwide in 2014. This number was expected to increase to just over 4.3 billion in 2016. The firm indicated that about three-quarters of all email addresses are consumer email addresses. In 2012 144.8 billion emails were sentContinue Reading

SIX reasons why people aren’t opening your email newsletters

SIX reasons why people aren’t opening your email newsletters

1. The subject is not intriguing. The subject is one of the most important parts of an email newsletter. It should be designed to draw in the reader’s attention. Which one of the following subject lines from your nursery are more appealing? How YOU Can Grow Orchids this Spring A FEW WAYS TO MAINTAIN PURPLEContinue Reading

Gmail tabs: Users and marketers during the holiday season

Gmail tabs: Users and marketers during the holiday season

A little over a half a year ago, Gmail introduced a tabbed inbox. That means that Google’s email service automatically categorizes user’s emails and puts them into tabs. Users can attempt to change the behavior, but emails are usually found in separate inboxes—Primary, Social, Promotions, Updates, and Forums. Most e-newsletters end up in the promotionsContinue Reading

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